Projects
Mars Apps
Marte Apps was born from a draft and the desire of a couple (a designer and a software engineer) to unite their orbits to found their own company. They had the necessary technical background to deliver robust code and functional interfaces. What was missing was consolidating this union into a strong, strategic brand with a visual identity that communicated instant authority in the technology market.
Challenge
The software and application development market is saturated with generic, cold, or purely corporate brands. Astra's technical challenge was to build a positioning and visual identity that escaped this obvious path. We needed to translate the couple's unique synergy (the beauty of design on one hand and the precision of engineering on the other) into a sophisticated, modern brand ecosystem with the personality necessary to attract high-value clients from day one.
Ylumine
Challenge
Ylumiine came to us with a very cool challenge: A women's fashion brand for those who are tired of the monotony of fleeting trends, focusing on quality, comfortable, and timeless clothes.
Our challenge at Astra was to bring this brand to life. We started from scratch to create a visual identity that was as authentic as the brand itself, translating a very personal feeling from the creator into a unique visual universe. The key point was to materialize the concept of "illuminating" the feminine essence, running away from clichés to create a symbol that really connects with people.
Delight you
Challenge
When Byanka Silva came to Astra, she had a clear purpose: to spread art and joy through children's recreation. Our challenge was to translate this contagious energy into an intelligent design. We created a visual identity that balances the playfulness needed for children with the professionalism parents look for when hiring. The result is a vibrant, memorable brand ready to transform any event.
Solution
We developed the entire branding ecosystem and visual identity. We combined vibrant colors, fluid lines, and welcoming typography to bring Alegrarte to life and place it in the market's orbit with authority and fun.