Ylumine

Challenge

Ylumiine came to us with a very cool challenge: A women's fashion brand for those who are tired of the monotony of fleeting trends, focusing on quality, comfortable, and timeless clothes. 

Our challenge at Astra was to bring this brand to life. We started from scratch to create a visual identity that was as authentic as the brand itself, translating a very personal feeling from the creator into a unique visual universe. The key point was to materialize the concept of "illuminating" the feminine essence, running away from clichés to create a symbol that really connects with people.